Brand awareness & aesthetic footfall
Lora Ray
Challenge
Standing out in a highly saturated cafe market. Beautiful interiors weren't enough; they needed a compelling narrative to drive people out of their routines to visit.
What We Did
- -Visual identity & grid planning
- -Influencer outreach system
- -Short-form video production
- -Paid social awareness campaigns
Outcome
Became the most talked-about weekend spot in the neighborhood.
The Challenge
Lora Ray had a beautiful physical space but their digital presence was passive, failing to reflect the premium experience they offered.
The Strategy
We leaned into short-form video content to highlight the atmosphere, sound design, and preparation of their signature dishes, distributed through paid ads and influencers.
The Result
Lora Ray quickly became a local "must-visit" spot, with weekend queues and a significant increase in user-generated content.
More Work